Is that satire? I'm not kidding... To a British mindset that video on https://www.myvessyl.com/ feels exactly like satire.

Sadly not. A cup that tells you what you just poured into it is a real product.

Their argument that knowing your hydration quotient is more important to fitness & wellbeing than knowing your calorie intake should get them pummelled. I don't care if they have an MD on their staff.

For a start if you care about health & fitness to a degree at all you simply wouldn't drink Red Bull, beer to any amount that it makes a difference. If you do it will be in a binge scenario.

I also use the same technique in debate by dealing with likely criticism by mentioning it and countering with a weak counter point. In this case that is the use of the app to enter drinks you would never pour into a horrid big bottle.

I also wonder about the tech they use to determine the liquid content. I'm gonna guess its not that clever. Using light analysis vs a DB of known drinks or something likely to be wrong.

My favourite part of the whole idea is that in order to get the data they say it helps you with, you'll need to carry your cup everywhere. To the bar. To bed. On vacation. Who would ever do that?

The parents of a one-year-old?

I'd love to see a one year old try to drink from a Vessyl.

> if you care about health & fitness to a degree at all you simply wouldn't drink Red Bull

bbbut some athletes drink Red Bull! And they sponsor sports...

It's like a parody of Apple product videos - "and we like to call it, the iCup!"

I actually like it, it provides a tiny amount of utility. If I was a multimillionaire I would buy it.

Fashion. Because it differentiates.

True. But if all Silicon Valley does these days is fashion then I'll still consider it dead.

Until it runs out of battery :-)

It's rechargeable.

They are targeting women with this device. Look at all the marketing materials. Female main characters, a woman is in the facial recognition part, 'you shouldn't buy this for yourself, buy it for your female wife', clothing shops & restaurants, etc.

The women in my life would find this incredibly useful. Several popular iPhone cases can hold a couple cards. This product would allow you to carry your phone, ID, and every other card in one compact package.

"buy it for your female wife"

...as opposed to your male, neuter, or enby wife, I suppose?

But the Apple watch is blessed by Jonny Ive Himself!

Smart watches aren't really as bad as this. They tell the time, like normal watches, and are cheaper than many normal watches.

Credit cards are different. They are small, thin, and never run out of batteries.