I don't wear them, but I don't hate the people who do (though I'm not huge on Beats' "the way it was meant to sound/the way the musician intended" branding)
ding that's the crux of it. people want something that makes them feel good, which often isn't something you can quantify in a lab. so rather than trying to build a better headphone, beats built the equivalent of a booming car stereo strapped to your head, and that evokes a very specific emotional response for most of their customers.
fwiw: i have a pair of Bose QC15 cans that i got as a gift from work. i think they're crap for reproduction purposes, but the experience they're designing for is noise cancellation.
[1] http://www.innerfidelity.com/content/monster-beats-dr-dre-so...
I tested them out. It was horrible, it sounded almost like what it sounds like when a stereo headphone jack is only partially inserted -- on three different devices and two different pairs of headphones.
They suck and are a major ripoff.
Whenever something advertises beats audio, I know that it's not a product for me.
http://www.nytimes.com/2011/11/20/business/beats-headphones-...