The point seems to be that pronouncing judgment for political expression only ends up making everybody more frustrated with the people with whom they disagree.
As someone who moves in circles heavily dominated by conservative evangelicals, I've been thinking about the parallels between this story and that of World Vision, the evangelical aid and development organization. They recently announced an intention to begin hiring married gay and lesbian people, if the marriages of those people were ordained by their congregations. This was described as a 'neutral' position in that they receive (or at least used to receive) support from quite a variety of churches including Episcopal, UCC, and ELCA congregations which support and conduct gay marriages where legal. But WV received a severe blowback from conservative church leaders and members, many who began withdrawing funding and child sponsorships over the desire to include married gay and lesbian people in their organization. Since the majority of their supporters come from more conservative churches, they decided after only two days to reverse course, lest they would no longer be able to support their core mission: to provide clothes, food, and shelter to those who need it around the world. This in turn disappointed and enraged liberals who had only cautiously supported the decision in the first place.
My point is that enforcing litmus tests, as described in the article, tends to divide people who have otherwise mutual goals to make the world a better place.
This has been the case "forever" for moralists on the right, from long before McCarthy. Try to become a politician or high level exec in the US while showcasing features of your personal life that does not fit into a relatively conservative, Christian narrative. Your odds just became vastly worse.
This is one in a short, but growing, set of examples of situations where people have been successfully ousted for supporting relatively mainstream but still bigoted viewpoints.
That aside, I can agree that someone shouldn't be crucified for a bad decision that is well in the past, especially if they've learned the error of their ways.
Ballot strategy is more about the organized manipulation of swing voters, which is almost certainly what Utah did, so values & beliefs become less important than FUD & counter-FUD.
In other words, I don't think that Eich fits very well as a guiding light for mozilla, a position which might very well be embodied by a CEO. He probably shouldn't have become CEO of Mozilla in the first place. I'm fairly certain there are plenty of corporations more aligned with his goals that he can work for, so it's not like he'll be out a job for long. Just wish it could have been handled better, that there had not been a virtual lynch mob, and the inevitable turning of Eich into a martyr for free speech, all the while ignoring that the repercussions for supporting discrimination aren't nearly as bad as some people are making them out to be.
Clearly calling people out publicly is not allowed. What's the proper approach for changing the public's behavior?
I have a possibly weird/complex take on this whole thing.
I think it was absolutely fine for the public/customers/partners to call out Eich to resign based on his Prop 8 vote.
On the other hand, I have mixed feelings about Mozilla employees calling for his resignation publicly.
Where I live, I think Eich would have a case for workplace harassment against those employees. I don't know what workplace harassment laws are like in the US, but publicly shaming a coworker for something legal they did that you don't morally agree with is usually grounds for some sort of action, regardless of that person's position of power.
All I'm hoping for right now though, is that people will individually start to recognize the pattern & begin to lose their bloodlust.
What are we supposed to do about it?
As far as I can tell, this was a completely grassroots thing with no organization, no central control, nothing. It just spontaneously happened.
Now, I don't know how important this whole thing is. To me, it looks like an awful lot of fuss over a very little thing. But let's say that it is, in fact, the worst thing ever to happen in the history of the universe. Even then, what should we do? Writing long articles about how terrible it is doesn't help at all unless we have something we could actually do to change things.
What actual concrete proposal is being made? Is there one? Or are people just wringing their hands?