Re:We lost a customer. This is how we found out
by dredmorbius on Sunday March 30, 2014 @06:26AM
(#7495763)
Quite.
More specifically: a good practice for those who interact with the media frequently is to have bios of varying lengths. Usually one sentence, a brief paragraph, a longer paragraph, and a full-length bio. Another alternative is to write a multi-paragraph description in traditional newspaper "inverted tree" format (most general to most specific), with increasing detail in subsequent paragraphs.
Select from this to clip to length for various materials as part of your standard media / press kit.
Seriously, so much this. I cannot even count the number of emails I receive along the lines of “We’re happy to let you know that we have launched macaroni.io" or some other crazy name that tells you nothing about what the product or service is.
Just take ONE sentence at the beginning of these emails to remind people what you do. Especially if they are not already users of your site and your goal is to get them to become users / customers.