Re:We lost a customer. This is how we found out
by dredmorbius on Sunday March 30, 2014 @06:26AM
(#7495763)
Quite.
More specifically: a good practice for those who interact with the media frequently is to have bios of varying lengths. Usually one sentence, a brief paragraph, a longer paragraph, and a full-length bio. Another alternative is to write a multi-paragraph description in traditional newspaper "inverted tree" format (most general to most specific), with increasing detail in subsequent paragraphs.
Select from this to clip to length for various materials as part of your standard media / press kit.
More specifically: a good practice for those who interact with the media frequently is to have bios of varying lengths. Usually one sentence, a brief paragraph, a longer paragraph, and a full-length bio. Another alternative is to write a multi-paragraph description in traditional newspaper "inverted tree" format (most general to most specific), with increasing detail in subsequent paragraphs.
Select from this to clip to length for various materials as part of your standard media / press kit.