I just used this spreadsheet to project the ad revenue from my content websites. I learned that generating more traffic is much more valuable to me than increasing ad clicks or even the price I charge for my ads. Nice tool!

These spreadsheets are nice little tools. An increase in traffic vs. an increase in conversion rate vs. an increase in product price are not directly comparable, but when you convert them to revenue they sure are. Handy.

Wow, this is awesome! Is it safe to use something like this for service related conversions vs info products?

Thanks! I have another sheet for SaaS. With SaaS, you'll want to compare MRR and/or Customer Life-Time Revenue instead of single price-point sales revenue.

But nothing is stopping you from using this for services too.

Until you release the SaaS version ;) I at least have a place to start making more intelligent decisions from. Greater than the wild guesses I was using before. :D