As for the link - I don't buy his arguments: "First, it buys and sells properties, as one might suspect."
I've never seen a McDonald's close down. I'm sure they do sometimes, but they probably realize really quickly if the place will be profitable or if it needs to be sold asap. So effectively they never cash in on any long term real-estate investments. If the real-estate values goes up, more than likely you're gunna be selling more burgers too.
The second point he makes is kinda semantic. At the end of the day McDonalds needs to extract money from the franchise. They can charge more for using the brand, more for the ingredients or more for rent or whatever. It doesn't really have any significance. At the end they are trying to get as much money as possible out of the franchise without running the owners bankrupt.
His last point about them getting bought and all their real-estate sold.. I dunno maybe he was trying to just be cute - but net worth of assets is taken into account into the stock price. It's the kind of stuff that's on quarterly reports. Kinda scary that this guy is an investor.
“McDonald’s real moneymaking engine was its little-known real estate business, Franchise Realty Corporation; envisioned and created by Harry Sonneborn. The obscure McDonald’s alter ego company was based on Sonneborn’s unique even lesser known financial formula.” http://en.wikipedia.org/wiki/Harry_J._Sonneborn (First CEO)
Fewer people will see one close down than you might expect; the ones that close down are the ones that not enough people go to, so only small numbers of people see it close down - if lots of people were there to see it close, it wouldn't be closing.
I've seen plenty new ones open but never a closure.
This is in Glasgow, Scotland.
There are however plenty of better restaurants out there, Glasgow included, so don't be sad!
FWIW, I've seen two close down. This is in Brisbane, Australia (for those who are interested, one on Roma St, and another a bit further out, near the Albion Five-ways IIRC). They'd both been around for a while.
Not saying this changes anything about your point, just making an observation.
You might not want to, though. You might want to keep the redundant infrastructure around in case the automation breaks down and you need somebody to flip burgers in the interim, after all, the jobs you're replacing aren't terribly skilled.
Further the machines get cleaned constantly, and are deep cleaned every night. That takes people, and given how low the crew numbers are normally, you're not going to save anything by having robots make the food.
Burger assembly is only a small part of the labor cost. You have the cashier, the fries person, drinks, management, salad/deli assembly, cleaning (during opening hours as well as final cleanup afterwards), as well as carrying stock from the truck back to the store.
Whether those machines would be profitable would depend on whether it is worth saving 5% of the cost of a burger in exchange for the capital and maintenance cost of the machine.
McDonald's isn't a burger company. It is a real estate company.
http://seekingalpha.com/article/73533-mcdonalds-is-a-real-es...