That doesn't explain why other similar letters, written with similar PR resources, always fail to meaningfully apologize.

Not being facetious, but it is very possible that the person/people in the PR team who wrote it were familiar with similar situations or had a higher emotional intelligence.

Are you suggesting that so many other companies’ PR teams are simply incompetent?

yeah. most people i see anywhere are incompetent.

Including at your own job? Or does it apply only to other people?

I also see this behavior quite a lot in people that claim that meritocracy doesn’t exist in our society. But they never go far enough to end point where they admit they don’t deserve their own job.

> Are you suggesting that so many other companies’ PR teams are simply incompetent

No.

I'm suggesting that a writers emotional intelligence and personal experience can show up in their writing. Especially, when the party they're writing for is receptive of the style.

So they are top-flight PR and crisis management companies that are terrible at emotional intelligence, and Huang just got lucky that rather than hiring one of the apparently-universally-incompetent companies, Nvidia hired the one good one, which nobody elsewhere thought to hire before?

And that’s a simpler answer than Huang actually wanting a more direct apology?

> And that’s a simpler answer than Huang actually wanting a more direct apology

I never said that. Both things can be true at the same time.

Well, usually the source of information isn't U.S. intelligence agencies via the NYT

I assume in those cases that's because they're up against constraints about what they can say without incurring legal liability.

The PR agency writes what one of the world's most powerful CEOs tells them to write. They can strongly advise sounding sincere, but it's not their decision.

Sounding sincere doesn't mean they actually are, but it does mean they didn't let their ego get in the way of it, which is more than can be said about many who would be caught in a position like this, rich or not.