Seriously. Muse hasn't even been around long enough to determine if it is "sticky" in any meaningful way, let alone in the context of competing against frontier models from competitors.

And based on what I'm seeing, it's far from even being in that category as a service yet. Seems like the OP is conflating seeing a bunch of Muse ads on Facebook with its presence as a competing frontier model.

The ads strike me as basically deceptive. Like when I was in NYC last week the ads showing a cuddly mascot were all over the place. Video ads on YouTube don’t show a Bay Area TurboKnerd geeking out with a top-of-the-line Mac mini to a reskinned OpenClaw (reality) but rather some guy running and talking to his phone to schedule a massage.

I like the image of Muse and think a product that delivers what it promises to the consumer could be a hit but,,, this looks like something they rolled out in a hurry to take advantage of the FOMO of the uninformed and boost their stock price for a few months until reality catches up. They are a huge company and they could do something only a big company could do but no…

Like the real mass market product is not going to be a smart shell for a Mac it’s going to be cloud based. Like is it economic for your Mac to be sitting there running all the time when you are using 10%? The true believer say yes, the mass market says no. Is Apple going to let them put a skin on your Mac or is this a product that Apple will embrace and extinguish?

The naming is a bit confusing, but there are two things called Muse ...

There are the models, such as Muse Spark, Muse Wonder, and this Muse Open.

There there is "Muse" itself which is a cloud based "personal agent", always running in your own cloud-based virtual machine, that you can assign tasks to.

I think the Muse agent (which competes with Instinct, Grok Bot, etc) is where Meta currently believe the money will be. While you can pay for higher usage levels, it seems they are expecting many people to use the free tier, and they will make money by charging transaction fees to services Muse uses/orders (e.g. travel, entertainment) on your behalf. This "personal agent" market is predicted (but let's see) to be huge - much larger than the coding agent market.

I assume the guy in the ad is talking to his Muse agent to schedule the massage.

came out like a week or two ago lol

Unfounded assertions by marketing accounts, obviously.

spamming same comment

https://news.ycombinator.com/item?id=50060213

do ppl get paid by zuck for this?

Yes, zuck undoubtedly employs dozens of people whose job it is to make positive comments about meta.

It's not like getting found out would damage meta's reputation.

how do i get on that train lol

Muse is not sticky at all, it's just OpenClaw wrapped in meta branding. Any company can roll one out

I disagree with the claim that its sticky, but this is the wrong response. Reductive and doesn't take into account the obvious things (UX, network effects, barrier to entry to use the product). All 3 of these are much better with Muse than they with are similar products.

UX is not a moat, especially in the era of AI software replication. I disagree that there are network effects for MUSE, maybe there will be at some point (e.g. vendors or something sign up for it) but I would love to hear why its better to be on muse when more people use it? Barrier to entry is somewhere they have an advantage, but not more of an advantage than google, or really anyone who has an app installed on your phone already.

any company can roll instagram(just simple image viewer) or whatsapp(just messaging) out though with the same logic. Does not mean you can compete

Social networks have network effects, an ai assistant does not

Basically once it has sucked all of your data dry you no longer have the ability to leave the Meta Network.

Good anthropomorphism.

The ecosystem of meta products like Instagram

Velcro

the bear is sticky with honey

Impossible to even know if he was talking about the harness, the model, the assistant... But yeah, sticky... Ok.