That was not the original narrative by any company. I was here ten years ago when WaveNet and DeepDream were first published.
The media started shitting on this stuff immediately. DALL-E and Midjourney were not describing themselves as artist destroyers. GPT-3 was not hailed as a white collar job killer. Yet the news media hounded the industry relentlessly.
Labs started co-opting this narrative from the news media to create FOMO for investors and possible customers.
I work in AI. I had a coworker quit a job four years ago because his sister had a long talk with him that "AI destroyed art", which is something she learned from YouTube. Four years ago.
No AI CEO was saying any of this stuff back then. It was all seeded by the news media and certain YouTubers.
I can remember when John Oliver was joking around with Midjourney and DeepDream on his show and laughing about how fun and cool it was. He can't do that now because he'd be crucified for it.
I can go back and do an archeological dig if you like.
Sam Altman was talking about how we neeeed UBI because AI was going to take everyone’s job very early in the development of LLMs. I have no idea why you don’t remember that, but it’s in writing everywhere.
The "it's stealing" arguments have quieted down. Especially since there are weights trained on fully licensed materials by Adobe and others.
Now that code models can do it, it's a moot point. Data can be found anywhere, and models are pretty good at generalizing out of domain, not unlike human brains.
Engineers finding out these models are good is drawing a lot of the same "slop" / "clanker" arguments that non-artists have been using. These arguments are much less interesting than arguments about copyright and control.
What happened is that anyone who makes commercial art, like anyone who (used to) write software for a living, is now forced to use AI to survive, or else switch careers.
I come from software dev, so sure it irritates me that its cutting my market ability down, but think calmly about the opposite side. Actually I think software is safer in some ways, software isn't just WYSWYG, it needs good thinking and engineering to make things work safely and consistently. But art? That's the oldest impulse and for many branches of art WYSWYG.
"Eat meat, said the butcher"
The Western media is stoking these fears.
Asia is embracing AI. Japan is using it in anime. India is going wild with large and small business usage. All of my friends in India report how popular it is, and how they're using it to get work done. I don't even have to mention China.
I am sick of how our media is brainwashing people to hate one of the most important technological developments in our lifetime.
They tried doing this during the internet era too. When I was a kid, every newspaper was going on about how awful the internet was. Didn't stop me from jumping on IRC and learning to program.
Every single time disruption happens, there's a cacophony of ire and disdain. Musicians that hated "electronic" music. Digital photography. This one just happens to be broader and even more impacting, so you're hearing it everywhere.
These tools are immensely useful. They can empower individuals with superpowers, like wearing an exoskeleton.
The conversation is never about monopolization or consolidation of power, which is how this should be articulated. Instead, it's always "AI bad" or "think of the water". That is 10000% the wrong framing.