> consumer apps embed ad SDKs → those SDKs feed location signals into RTB ad exchanges → surveillance-oriented firms sit in the RTB pipeline and harvest bid request data even without winning auctions
Would you ban ad supported apps? Assuming the comment you're responding to is realistic, I'm not sure how the OS is to blame.
Yes, I absolutely would. Advertisements are a scourge upon people's wellbeing on top of being ugly and intrusive.
If you want to build a free product, that's great. Build a free product.
If you want to make money from your product, then charge for your product.
And then you will get fired by the end of day.
Really these days it's 95% psychological manipulation to get people to buy inferior quality stuff they don't need. And 5% of people actually finding what they're looking for.
Don't forget, most advertising can work fine in a "pull" mode. I need something so I go out and look for it. These days something like Google (not ideal because results also manipulated by the highest bidder). Or I look for dedicated forums or a subreddit for real people's experiences. In the old days it would have been yellow pages or ask a friend.
However, I'd be shocked if a cursory audit comparing SDKs embedded in apps and disclosed data sales showed they were effectively enforcing anything at all.
If Google & Apple & friends refused to take a rake and opened distribution, then I'd agree, net neutrality etc, not their problem
But they own so much, and so deep into the pipeline, and explain their fees to courts because "security"... and then don't do investigations. They employ some of the best security analysts in the world and have $10-30B/yr revenue tied to just the app store fees, so they very much can take a big bite out of this if they wanted.
> They employ some of the best security analysts in the world and have $10-30B/yr revenue
I'm completely with you, they could do these things if they wanted to. They have the money. They have the manpower. It is just a matter of priority. And we need to be honest, they're spending larger amounts on slop than actual fixes or even making their products better (for the user).
There's no need to bad ad supported apps when you can just ban the practice of using ads targeting users based on individual characteristics.
Ask yourself the same question about personal health data and the answer reveals itself: the CEO and CIO know (or should know) that the vendor needs to be HIPAA-compliant or it's their necks (the CEO's and CIO's), so they look for a vendor who advertises as being HIPAA-compliant.
Pass legislation to the same effect for all PII and the CEO and CIO will then make requirements of the vendor. If the vendor lies, they get fired because the company hiring them is culpable. The vendor may also be subject to civil and/or criminal penalties. It seems simple, other than the fact that we have a federal legislature with no apparent interest in solving this problem, alongside a populace which either doesn't notice or doesn't care about that.
To answer the question more pithily: communication.
In regulated industries, like finance and taxation, regulators deliberately assign responsibility to individuals, so misconduct doesn’t get lost inside the company or within its corporate stakeholder network. That removes a lot of friction once you want to hold someone liable.
I've read our parents comment as an implicit proposal to establish similar structures in tech.
Maybe one clear example is needing a permission once for setup and then it remaining persistent.
An easy demonstration is just looking at what Graphene has done. It's open source and you wana say Google can't protect their users better? Certainly Graphene has some advanced features but not everything can be dismissed so easily. Besides, just throw advanced features behind a hidden menu (which they already have!). There's no reason you can't many most users happy while also catering to power users (they'll always complain, but that's their job)
Apple does not let you restrict app network access[1]
You have no ability to know who your app is connecting to, and you cannot select or prevent it.
[1] except maybe the cellular data toggle
Read the TOS.
If I was simultaneously also the owner of the ad platform, I'd fix it & knock out the bad players, or get ready to be sued for a decade+ of knowing malpractice
And if I was a US citizen seeing the companies being involved be sued for being monopolies and abusing their position, and then seeing them cry security in court yet knowingly do this for a decade+, I'd feel frustrated by successive left + right US administrations & voters
Just as importantly, apps aren't allowed to remove functionality if the user says no.
You need additional permissions to do things like access location data or scan local networks for device fingerprinting.
Also, unlike facebook, they also weren't just caught running a dark money lobbyist network with the goal of forcing more collection of minors' private information.
[1] https://quickthoughts.ca/autotracko/ [2] https://www.eff.org/deeplinks/2026/03/targeted-advertising-g...
Or for location, the cellular providers?
The interesting part is Google & Apple, as part of explaining to courts why their large app store fees are legit and not proof of monopoly positions, hid behind the security argument that they need to be the clearing house of what software runs on the devices. Except... they've knowingly punted on this one for 10+ years.
I would 100% agree that losing privacy through any utility-level carrier (credit cards, phone, OS provider, etc) should be default disallowed, and any opt-ins have a clear transparency mode with easy opt-out. At least two areas the US can learn from the EU on digital policy is digital marketplaces and consumer privacy protection, and this topic is at the intersection of both.
Specifically, these big companies revenue share with app companies who in turn increase monetization via selling your private information, esp via free apps. In exchange for Apple etc super high app store rake percentage fees, they claim to run security vetting programs and ToS that vet who they do business with and tell users & courts that things are safe, even when they know they're not.
It's not rocket science for phone OS's to figure out who these companies are and, as iOS / android os users already get tracked by apple/google/etc, triangulate to which apps are participating