Because the current administration has an overriding focus on self-aggrandizement and the struggle against persecution by hidden forces. All communications and outputs of the administration must pay lip service to said focus, no matter how unprofessional or off-topic such virtue signaling may be.

Because this is the language of the trump administration. Everything needs to be momentus. The good must always be beating an unknown and all powerful enemy

Are you not enjoying the tremendous amount of winning the current usa administration is doing? Can't win big without a nice war or two going on. War is peace, citizen.

To signal validity to the in group constituents and lobbyists.