> cultural

Specifically for the American male, the F-150 is a form of gender expression and gender affirming transportation.

> cultural

I think you misspelled marketing

Right. "You aiyunt no real mayun if you ain't got a brodozer like ur neighbor, Todd - who has a crappy truck from our competitor, anyways". It seems to work, the sportsball people with desk jobs love them (they get exposed to a lot of ads).

(I'm not against pickup trucks when actually needed, but most of the time an enclosed van is better for the trades - and when heavy lifting is needed, it's better to bring in actual big trucks. For all other times, Home Depot rents them by the hour).

I bought an F-150 last year and compared the lightening to their new Hybrid-Powerboost models. The hybrid was better in every single way. I have the same 30amp generator hookup in the bed of the truck, but instead of finding a charger to refuel the truck I can simply put another 25gallons in the tank and head to another job/project.

If they hadn't made the hybrid truck so effective the lightning would have had a chance. I get around 20+mpg on average with a ~600lb load always in the bed.

The powerboost is one of the least reliable cars on the market, way below typical F150s. It doesn't have quite the same level of pro power capacity as the Lightning, but it's close.

But the Lightning outperforms it dramatically. There isn't anything short of a tuned powerstroke that pulls like a Lightning.