>However, if you are towing or carrying heavy loads, they are a bad choice

The thing has 800 lb-ft of torque, it has absolutely no problem towing or pulling heavy stuff.

The issue is if you need to tow stuff long distances. That's where is becomes a headache. But bringing your huge boat 30 miles to the lake will be no issue.

> However, if you are towing or carrying heavy loads, they are a bad choice.

given the testing that has been done on this it's the aerodynamics that matter more than the weight.

> I suspect most F-150 drivers barely ever do these sorts of things

I would suspect that most of these oversized "angry boy" utes only ever see a non sealed surface when they're driving to park on footpaths.

> given the testing that has been done on this it's the aerodynamics that matter more than the weight.

At highway speeds with minimal need for acceleration.

Trouble is, while most truck drivers pretty much never tow or drive off road, most of them imagine that they will, so the truck still needs to be capable of it in order to sell. Or at least needs to appear capable.

The vast majority of pickup truck owners in America don't use the capabilities enough to make them worth the purchase; the phenomenon is mostly cultural.

> cultural

Specifically for the American male, the F-150 is a form of gender expression and gender affirming transportation.

> cultural

I think you misspelled marketing

Right. "You aiyunt no real mayun if you ain't got a brodozer like ur neighbor, Todd - who has a crappy truck from our competitor, anyways". It seems to work, the sportsball people with desk jobs love them (they get exposed to a lot of ads).

(I'm not against pickup trucks when actually needed, but most of the time an enclosed van is better for the trades - and when heavy lifting is needed, it's better to bring in actual big trucks. For all other times, Home Depot rents them by the hour).

I bought an F-150 last year and compared the lightening to their new Hybrid-Powerboost models. The hybrid was better in every single way. I have the same 30amp generator hookup in the bed of the truck, but instead of finding a charger to refuel the truck I can simply put another 25gallons in the tank and head to another job/project.

If they hadn't made the hybrid truck so effective the lightning would have had a chance. I get around 20+mpg on average with a ~600lb load always in the bed.

The powerboost is one of the least reliable cars on the market, way below typical F150s. It doesn't have quite the same level of pro power capacity as the Lightning, but it's close.

But the Lightning outperforms it dramatically. There isn't anything short of a tuned powerstroke that pulls like a Lightning.

Hard disagree: https://photos.app.goo.gl/4ebBSjmfouGjcGqm9

That is one truck