It's pretty easy to get something decent. It's really hard to get something good. I share my creations with some close friends and some are like "that's hot!" but are too fixated on breasts to realize that the lighting or shadow is off. Other friends do call out the bad lighting.
You may be like "it's just porn, why care about consistent lighting?" and the answer for me is that I'm doing all this to learn how everything works. How to fine tune weights, prompts, using IP Adapter, etc. Once I have a firm understanding of this stuff, then I will probably be able to make stuff that's actually useful to society. Unlike that coke commercial.
But what I understood from parent comment is that they just do it for fun, not necessarily to be a boon to society. And then if it comes with new skills that actually can benefit society, then that's a win.
Granted, the commenter COULD play around with SFW stuff but if they're just doing it for fun then that's still not benefiting society either, so either way it's a wash. We all have fun in our own ways.
But it's impressive that this billion dollar company didn't have one single person say "hey it's shitty, make it better."
AI is shitty in its own new unique ways. And people don't like new. They want they old, polished shittiness they are used to.
It's only a matter of time before we get experienced AI filmmakers. I think we already have them, actually. It's clear that Coke does not employ them though.
Also, since it's new media, nobody knows how to budget time or money to fix the flaws. It could be infinitely expensive.
Which is not to say don’t be creative, I applaud all creativity, but also to be very critical of what you are doing.