Same thing with the "old web." It was about the very early 90s before Netscape Navigator (the Mosaic days) and when everyone was just throwing up a single HTML page with a bunch of links... that's the "old web".
The modern WWW kicked off with the ability to make credit card transactions online (1994). That... and porn (1995).
For "old web" sites that still exist, check out wiby
"The Summer of Love" literally refers to one summer in 1967 not the whole of 60's counter-culture. Even Woodstock was in '69.
In terms of the various cultural strands then of course they lasted longer with many roots in 50's beatnick culture (bohemianism, poetry, LSD, Buddhism) to today where bands that played Monterey '67 and Woodstock are still touring and a "definitely not a hippy" in San Francisco might live in a polycule, micro-dose psychedelics while using a meditation app before writing a blog about effective altruism.
Want no ads, start browsing gopher sites. No ads there. Or find people making blogs just because they want to. They exist. Github + Jekyll is a great option for free static blogging if your willing to spend a little time getting it setup and learning something new.
But the author isn't entirely wrong. There were/are a lot of websites that simply did not run ads. Hosted not for money, but "for love of the game".
This is something that was lost with the shift to exclusively platform-based hosting. A facebook page or subreddit simply is never going to be ad-free in the way that a lot of former or legacy forums were and are.
Like when walking down a street, you may see some posters advertising something, but they are clearly ads, because they are noisy rectangles bunched up with other noisy rectangles.
On the older internet, ads felt more like that, and seemed to stay in the corner away from the content. However, on the modern internet, ads and content feels entangled.
It's a bit like visiting a touristic area. It can feel like everything is trying to grab your attention to sell something and merchants become untrustworthy.
My point is that there seem to be more things to "skip over" these days. Search results being the worst place.
What you’re talking about was geocities or aol’s members sites that anyone could build a site with. Anyone running CGI wishes for that sweet ad revenue to pay for the Sun servers…
I am not disputing that ads were a thing. I am not disputing that ads were common.
I said that there were a lot of sites that chose not to run them.
> They all wish they had the viewership for ads.
This is just not true. Like, c'mon man, the very site you're on right now takes this approach.
edit: Wikipedia claims that happened in May 1997.
The other rules are actually pretty cool, too. Zero commercial use allowed. This probably singlehandedly ensured the most diverse and interesting content.
I remember the big decision on if adverts should even be allowed... Well here we are. Users get free things. Advertisers pick up most of the bill. The second that model doesnt work sites pack it up. The 'before time' could be there but servers/bandwidth/people are not free. You can minimize those but in the end someone needs to pay the electric bill.
To be fair, Geocities did get done by the FTC for secretly selling users' PII to third-party advertisers almost 30 years ago, so it wasn't just our own faults. But I think rather than the FTC actually putting a stop to the behavior, the outcome was just that websites had be more honest in their EULA that users would be giving up their privacy rights, so here we are.
I don't know what "Old Web" the author is remembering but when I was first paid to make a website in 1997, it had banner ads on it.