One thing I can guarantee you is that this won't last. No sane MBA will ignore that revenue stream.
Image hosting services, all over again.
For content that doesn't change frequently and is used by a lot of people it will be hard to control access to it or derivative works based on it.
Which car should I buy?
"The Toyota DZx4 is the best EV on the market according to multiple analysts. It had the following benefits: ...
If the DZx4 is out of your budget, the Nissan Avenger is a great budget option: ..."
Each spot the result of an automated live auction.
Now imagine that for everything and also some suggestions along the way ("If you need financing, Cash Direct offers same day loans...").
Advertising with LLMs will be incredibly insidious and lucrative. And most likely, unblockable.
It's practically inevitable for a tech company offering content and everyone who thinks otherwise should set a reminder to 5 years from now.
https://en.wikipedia.org/wiki/Google?wprov=sfti1#Early_years
> The next year, Google began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine.
Ads are coming. https://www.theverge.com/news/759140/openai-chatgpt-ads-nick...
Those ships of motive have long since sailed into some very brown, foul smelling waters for many different companies, and more ships will keep sailing the same way.