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Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @04:30AM (#43993004)
> data should be radioactive for companies, especially if it approaches PII

Cute theory. Fails in practice. Especially with LLMs on the horizon, this would be tantamount to unilateral nuclear disarmament. (Practically, it fails in that we haven't quantified the cost of breaches commensurate with what those of us who are security minded estimate it to be.)

I have advocated for privacy issues for a short while. "Data is radioactive" is the "defund the police" of our movement.

Re:EU ruling: tracking-based advertising [...] across Europe... by falcor84 on Thursday May 15, 2025 @04:47AM (#43993091)
What do you mean? Why do LLMs need user data to operate?

On a side note, I also don't understand your comparison to "defund the police" - were there any places that fully applied it and demonstrated that it "fails in practice".

Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @05:09AM (#43993170)
> Why do LLMs need user data to operate?

Training data?

> I also don't understand your comparison to "defund the police" - were there any places that fully applied it and demonstrated that it "fails in practice"

It's a famous example where a minority overreacting in a presentable way set the entire movement back.

Re:EU ruling: tracking-based advertising [...] across Europe... by pbmonster on Thursday May 15, 2025 @05:22AM (#43993245)
>> Why do LLMs need user data to operate?

> Training data?

What purpose would user data serve in your training set? What's the application of the LLM after it's done training?

I'm sure we all understand why the user doesn't want his private data in the training set, but I also don't understand why BigAI would want to train on this data. Except for AI-enhanced advertising, of course. But maybe... nobody should do this anyway?

Re:EU ruling: tracking-based advertising [...] across Europe... by lurking_swe on Thursday May 15, 2025 @05:15AM (#43993205)
on that note, shouldn’t we ask people to CONSENT to having their data trained on? And when i say consent i mean asking them directly, not hidden in some terms of service. That’s just slimy…like a used car salesman lol.

Why is it okay for companies to just vacuum up all user data without 90% of users knowing it’s happening ?

Or shall the “stealing” of knowledge and creative works without consent continue?

Re:EU ruling: tracking-based advertising [...] across Europe... by jeroenhd on Thursday May 15, 2025 @05:29AM (#43993282)
LLMs need too much data to ethically source their data sets. That's why they rely on aggressive scraping, user-provided prompts, and of course straight-up piracy to fill their datasets.

Outcry made Adobe and other such companies put (opt-out) user controls for gathering training data, but writers, especially writers on the internet, are usually ignored. I've seen even the angriest "AI is stealing my art if you use Dall-E you're a bad person" people use ChatGPT, because they don't seem to consider writing to be art or expression as much as they do their own works.

Textual data just doesn't seem to be valued, and as a result data scrapers often don't care about annoyances such as "ethics" or "consent" when it comes to gathering training data.

Re:EU ruling: tracking-based advertising [...] across Europe... by lurking_swe on Thursday May 15, 2025 @05:42AM (#43993364)
There’s the rub. We pretend a change to the law will make LLM development stall, yet we acknowledge nobody is following the existing laws anyway.

Not sure how i feel about the whole thing to be honest. (legal gray area)

Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @10:13PM (#44001245)
> We pretend a change to the law will make LLM development stall, yet we acknowledge nobody is following the existing laws anyway

No. The development is a given. Where it happens is not. That’s the point. If you want to use European data to train, you’d better not have a European nexus.

Re:EU ruling: tracking-based advertising [...] across Europe... by amarcheschi on Thursday May 15, 2025 @04:38AM (#43993041)
Don't agree entirely, at least in italy you can tell chatgpt to not use your chats to train other models. Well, it's still going to be using memory if you tell it something, but whatever info you give theoretically should remain there and not be used afterwards
Re:EU ruling: tracking-based advertising [...] across Europe... by Sammi on Thursday May 15, 2025 @04:38AM (#43993042)
You made a claim but didn't backed it with an argument. How is banning corporate hoarding of user data similar to nuclear disarmament?
Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @05:10AM (#43993174)
> How is banning corporate hoarding of user data similar to nuclear disarmament?

Nukes have clear downsides, ones one doesn't need a protractor or regression to prove. Our estimates of the costs of data breaches remain statistical.

Re:EU ruling: tracking-based advertising [...] across Europe... by Sammi on Thursday May 15, 2025 @06:56AM (#43993697)
I read two more claims and but I can't parse out what your arguments for these new claims are. I just don't have enough to go by to even evaluate your original claim that nukes and data hoarding are similar.

So I'm reduced to asking again: How is banning corporate hoarding of user data similar to nuclear disarmament?

Re:EU ruling: tracking-based advertising [...] across Europe... by kasey_junk on Thursday May 15, 2025 @09:36AM (#43994954)
The argument is it’s infeasible. If user data in models is valuable corporations will move to legal regimes where it is allowed. Their models will get better and out compete the models made in regimes that do not allow it.

Governments (probably rightly) view ai technology as strategic so will build legal regimes that improve ai. This means that they will have power over the ones that don’t.

The last 50 years have shown pretty clearly that nuclear disarmament was a strategic mistake for regimes that did it so they won’t make the same mistake with ai.

Re:EU ruling: tracking-based advertising [...] across Europe... by Sammi on Thursday May 15, 2025 @11:39AM (#43996181)
> If user data in models is valuable corporations will move to legal regimes where it is allowed.

So lets take a concrete example. Let's imagine Facebook moves out of the EU in order to skirt EU law. How do they now operate in the EU? How do they make any money from the EU users?

If the EU has neighbors who have nukes, then that is a threat to the EU, and the EU needs their own nukes for deterrence. This far I follow. If the EU has neighbors who have lax data privacy laws, then that is their problem - it's not a problem in the EU because they can be barred from running businesses in the EU. Can they store the data from EU users who visit their online services? Sure. But they will have to offer free services to entice EU users to visit, because they can be blocked from running business in the EU. I don't see the business model for keeping this up.

Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @01:15PM (#43997139)
> Let's imagine Facebook moves out of the EU in order to skirt EU law. How do they now operate in the EU? How do they make any money from the EU users?

They train off EU users' data irrespectively. Now the EU has to contend with not having LLMs (which may be fine, we don't yet know) or relying on a foreign foundation model.

Re:EU ruling: tracking-based advertising [...] across Europe... by sensanaty on Thursday May 15, 2025 @04:44AM (#43993067)
> Especially with LLMs on the horizon, this would be tantamount to unilateral nuclear disarmament.

We should also be hoping for unilateral nuclear disarmament (I get your point on the infeasability though), but I don't see the parallels here. LLMs don't need personal data to work (I'd even imagine such data to be better off left out of the training data anyways, caveat for celebrities), and regardless of everything else whether the AI hypesters are to be believed about how world-changing AI/LLMs will be remains to be seen.

Also, as the OP article suggests, we can and are doing something about it. Things aren't perfect yet, but GDPR itself has already made huge waves and have made things better. From how I interpret this ruling, the dark pattern cookie banners are being scrutinized and are being put under the knife, so there's some hope that things will soon improve on that front.

> I have advocated for privacy issues for a short while. "Data is radioactive" is the "defund the police" of our movement.

Except we can already see a shift in the masses and their opinions here. People are becoming cognizant of the sheer amount of data all these tech companies harvest on them. I am consistently getting more and more of my non-technical-in-any-capacity friends asking me how to safeguard their data better, so I'm quite hopeful we're going to get there. All we need is to actually fucking hurt the FAANGs and their ilk. Cut the head off the snake and all that, if we actually hurt Meta as we should've a million times by now, then all the smaller players will automatically fall in line for fear of a similar world of hurt.

Re:EU ruling: tracking-based advertising [...] across Europe... by unicamelkje on Thursday May 15, 2025 @04:36AM (#43993031)
I don't see any parallels with unilateral nuclear disarmament and making exploiting user data unviable

>we haven't quantified the cost of breaches commensurate with what those of us who are security minded estimate it to be

We don't estimate GDPR violations as the true materialized damages either, we put a heavy % of yearly income per offense, large enough to deter it.

Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @04:38AM (#43993039)
> We don't estimate GDPR violations as the true materialized damages either, we put a heavy % of yearly income per offense, large enough to deter it

Not remotely analogous to turning data into a liability. Particularly when the EU laws seem almost explicitly written to allow for offloading such risks to America and China.

Re:EU ruling: tracking-based advertising [...] across Europe... by unicamelkje on Thursday May 15, 2025 @04:44AM (#43993070)
It's not analoguous, it _IS_ turning data into a liability. It's just more closed in scope than today's topic.

> Particularly when the EU laws seem almost explicitly written to allow for offloading such risks to America and China.

I don't know what you refer to with this specifically

Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @05:12AM (#43993180)
> I don't know what you refer to with this specifically

GDPR is a gating function. If you can afford the specific set of qualified lawyers (up to a ridiculous, plutocratic limit the likes of e.g. Google breach), you can legally offload the risks to an offshore server. If you're a tiny competitor, you should be beaten up by funded complaints.

Re:EU ruling: tracking-based advertising [...] across Europe... by sensanaty on Thursday May 15, 2025 @05:42AM (#43993362)
As the other commenter that replied to you said, any data on EU citizens is subject to GDPR and has to be respected. Of course, enforcing that outside of EU borders is a different issue and one I don't think anyone expects to be feasible, but if you're operating within EU borders and have the data of EU citizens, you must comply with GDPR. There's a reason more and more companies are opening up EU-hosted databases.
Re:EU ruling: tracking-based advertising [...] across Europe... by JumpCrisscross on Thursday May 15, 2025 @01:52PM (#43997515)
> if you're operating within EU borders and have the data of EU citizens, you must comply with GDPR

Right. There are plenty of foundation model companies in the US and China who would be fine training on European data without operating there. (Or doing it and paying a fine after acquisition.) It's an issue Mistral, for example, has complained about.

Re:EU ruling: tracking-based advertising [...] across Europe... by ginko on Thursday May 15, 2025 @05:16AM (#43993210)
>If you can afford the specific set of qualified lawyers (up to a ridiculous, plutocratic limit the likes of e.g. Google breach), you can legally offload the risks to an offshore server.

You can't. GDPR also applies to processing EU residents' PII outside of the EU.