gp is most likely using a display that quickly boots into "source" mode – think hdmi input
I'm not, honestly. Think of AVR-integrated radio receivers and hi-fi CD players: a typical appliance-grade (non-raster) VFD/LCD display is sufficient for navigating through radio stations and CD tracks; I will admit that Alexa-style voice-control can work quite well for online services like Spotify or Apple Music, but even then I find myself frequently needing to reach for my phone (and wait for Amazon's webview-based Echo app to load) for anything nontrivial.
While a good modern TV can show a picture from standby in a few seconds, it "feels wrong" to me to have to turn-on an eye-burningly-bright main living-room TV just to select a song to play.
Aside my guess is the Apple TV does usually work “headless” in OP use case with music playing controlled from his phone. One only needs a tv for streaming video (obviously) and I think for initial setup.
It’s actually insane to me.
I have my AM on my Sonos, my phone, my ATV, and my dad’s Sonos and have never seen a message that it’s playing elsewhere. With Spotify my setup absolutely would be impossible using the same account.
I personally don’t want the Spotify style playback features; keep them out of my AM please.
Edit: I forgot you can also now share a queue via Apple Music using airplay, even if others at the party don’t have an account.
If you want to stay within the Apple ecosystem without the TV part, you could use an AVR with airplay built-in. Or get an AirPort Express, which can join a wifi network and become an Airplay client, and connect it via optical (mini toslink) to an AVR. And control it all from a phone or Mac.
Unfortunately as of a few years ago Google TV/Android TV forces ads for useless content in the home screen, taking up bandwidth and slowing load times. The 'dumb' Chromecasts can still talk to the AVR over HDMI-CEC to turn on power, adjust volume, etc.