I've been thinking of making a "sentiment database" for car brands where users share their personal, subjective view of a car make/model. I'm sure something like this probably already exists.
Their sales of 11.4k cars in October put them just between Mazda (12.3k cars) and Porsche (10.3k cars) with roughly 1% market share.
But they are at least competing in the market - some brands like Chevy, Chrysler and Subaru don't even make the top 25.
Of course many of these brands are ultimately owned by the same multinationals. Stellantis-owned Jeep, Dodge and Ram brands aren't doing well in Europe, but their Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat brands are selling just fine.
[1] https://www.jato.com/resources/media-and-press-releases/volk...
> Opel, Peugeot, Citroën, Vauxhall, Alfa Romeo and Fiat
All of those had long separate histories before Stellantis. Although when I checked Vauxhall/Opel (basically the same cars except Vauxhall is the UK branding) have been GM subsidiaries since the 1920s!
PSA Peugeot Citroën merger was in 1976.
Daimler-Benz + Chrysler merger was in 1998.
Fiat Chrysler merger was in 2014.
Stellatis was the merger of PSA Peugeot Citroën and Fiat Chrysler in 2021.
Is it? I thought it was in deep troubles.
But if Peugeot sold 61k cars in Europe, Opel/Vauxhall 31k, Citroen 23k and Fiat 18k the group overall is much better placed in the EU than Jeep's sales of 11.4k would imply.
(an owner survey; rating the brand of a car you don't own is so subjective as to be of very limited use except to car marketers)
So that's why Stellantis is testing this with Jeep: Nothing to lose.