What I Learned From Increasing My Prices

Re:What I Learned From Increasing My Prices by ARobotics on Thursday July 26, 2012 @09:26PM (#4299558)

Great post. One thing that wasn't clear to me - how did your pricing changes affect existing customers?

Did former "basic" accounts get automatically changed to "Freelancer" and start getting billed the extra $10 the next month? If so, how did you handle notifying users and was there much complaint about the change?

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Re:What I Learned From Increasing My Prices by rubeng on Thursday July 26, 2012 @10:42PM (#4299752)

I grandfathered existing customers in so they still have their existing plans.

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Re:What I Learned From Increasing My Prices by zargon on Friday July 27, 2012 @12:04PM (#4302049)

This is not only the right thing to do, but you may notice higher retention rates in the grandfathered group. Now they're getting a great deal and may be reluctant to cancel.

I have a forum membership grandfathered at $8/mo from when I subscribed 7 years ago, which over the years has gone up to $50/mo for new members. Even if a few months go by where I don't visit the forum, I'm not going to let that thing lapse. :)

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