Re:What I Learned From Increasing My Prices
by rubeng on Thursday July 26, 2012 @10:42PM
(#4299752)
I grandfathered existing customers in so they still have their existing plans.
[ Parent
| on HN ]
This is not only the right thing to do, but you may notice higher retention rates in the grandfathered group. Now they're getting a great deal and may be reluctant to cancel.
I have a forum membership grandfathered at $8/mo from when I subscribed 7 years ago, which over the years has gone up to $50/mo for new members. Even if a few months go by where I don't visit the forum, I'm not going to let that thing lapse. :)