very recently found about brave goggles. amazing way to give control to users, for ex: blocking pinterest or searching domains popular with HN or own list.

https://search.brave.com/goggles/discover

Did not know about this, this is what I've wanted Google to do for so long. Pinterest, etc. will be banished to the nether realm.

> Bought tech

Could you please elaborate?

Brave search is a continuation of cliqz. A German company that developed a proper search engine, with an independent index. They shut down, but the tech got sold off.

Cliqz was the first time for me that a Google alternative actually worked really well - and it, or now brave search, is what parent was asking for :)

Yet we're still back to Larry Page and Sergey Brin's conclusion in their "The Anatomy of a Large-Scale Hypertextual Web Search Engine" research paper[0]:

> We expect that advertising funded search engines will be inherently biased towards the advertisers and away from the needs of the consumers.

Brave Search Premium hasn't been around nearly as long as their free tier serving ads, and I'm not confident this conflict of interest is gone.

Having independent indexes is a win regardless though.

[0] https://snap.stanford.edu/class/cs224w-readings/Brin98Anatom...

Brave Search Premium launched before we showed any search ads:

https://x.com/brave/status/1466510541128548362