Are ads what people want?

No but once ChatGPT starts threatening Google's revenue model, maybe they will start putting effort into improving their drastically deteriorating search engine.

But why is that good for me?

Why do I care if Google succeeds or dies?

If anything I want them to die for ad infested they've made the internet. I don't want ads in either chatGPT or Google Search.

they need to win search share to threaten Google's revenue model: take traffic from google.com, so google will sell ads. Going to ads busyness is not necessary for this.

Or search, Youtube, chrome and android could all see their enshittification ramped up, which might not be the outcome you want.

I don't want ads. But I can't deny that ads are the only business model with a chance of scaling to compete with Google.

If that's what they want to do in this space, which is not a given.

People want whatever they searched for. If the ads provide that, then sure. That's why Google and Meta are the size that they are...

Most of the time I don’t search for products so there is nothing I want to buy.

I don't want ads when I search.

Google is the size it is due to monopoly power.

Plenty of times the answer is yes.