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A comment on Dear Marketers: Enough with the QR codes. Parent comment

Re:Dear Marketers: Enough with the QR codes by nikatwork on Tuesday June 19, 2012 @03:01AM (#4130593)
I can confirm this, they are everywhere and people seem to like them.

Eg, I was handed a flyer for a random nightclub with a QR code on it for cheap entry. You just scanned the QR code then showed your mobile at the door for a discount. This was 5 years ago too (Tokyo, Shinjuku/Shibuya).

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Re:Dear Marketers: Enough with the QR codes by dan1234 on Tuesday June 19, 2012 @05:57AM (#4131005)
How is that better than just showing the flyer at the door to get the discount?
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Re:Dear Marketers: Enough with the QR codes by JonWood on Tuesday June 19, 2012 @06:29AM (#4131083)
They can track response rates for particular flyers by pointing them at different URLs. Measurable A/B testing for physical advertising.
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Re:Dear Marketers: Enough with the QR codes by Revisor on Tuesday June 19, 2012 @07:24AM (#4131207)
They can print A/B versions of flyers and collect them upon entry. No QR needed for this kind of measuring. :)
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Re:Dear Marketers: Enough with the QR codes by nikatwork on Wednesday June 20, 2012 @12:11AM (#4135589)
because you're likely to lose the flyer, and it's a PITA to carry it around. You're always gonna keep your mobile though.
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