News for hackers. Stuff that matters.
Re:Dear Marketers: Enough with the QR codes by JonWood on Tuesday June 19, 2012 @06:29AM (#4131083)
They can track response rates for particular flyers by pointing them at different URLs. Measurable A/B testing for physical advertising.
Re:Dear Marketers: Enough with the QR codes by Revisor on Tuesday June 19, 2012 @07:24AM (#4131207)
They can print A/B versions of flyers and collect them upon entry. No QR needed for this kind of measuring. :)