But if you decide to just poll undifferentiated candidates to extract valuable information, well, that's really not ok.
In which case to find the market salary, we ask candidates (candidates are the market, we want to pay market rates. So, we ask candidates)
Some companies have “bands” that define the range of pay for given titles, but many don’t. Even those that do are constantly questioning whether they are the right ones based on a wide variety of factors: Are salaries moving up, or moving down? Are there few candidates, or many? Is the value of this role to the company increasing or decreasing? Does the company have the cash flow? Will it have the cash flow in six months or a year? Etc.
Sitting on either side of the hiring relationship it’s easy to simplify and vilify the other side. But it’s foolish to do so. Over time in your career folks may be on each, in turn.
Especially for developers, you can get a crazy range of quality, experience and location at different multiples of cost. Like if I was buying a car I first determine my needs and money to spend then start searching in that band of prices. What if I just went to a cqr salesman and asked how much are you expecting to make from this sale? Is that a smart starting point for anyone?
Are these less reliable that they look like they think they are, or... ?
there actually is. there are multiple salary benchmarks available. you should be using one.
Yes, it's a candidate's responsibility to know their worth and communicate it to prospective employers. If prospective employers are ignorant of the market, they just look like they're unprofessional.
Or a startup hiring for a job title they’ve never hired for before and they literally don’t know what the market rate is?
We just hired our first SRE. We knew what we wanted for in the role but had no idea how to price it. What are we supposed to do other than ask candidates what their salary expectations are? There’s no bible saying what “market rate” is for every given role.
You’re selling your services to an employer. It’s the candidate’s responsibility to know their worth and coherently communicate their worth to prospective employers. Just my opinion.