Ask HN: How did you convince people to pay for your software
With so many builders and founders here I am hoping to learn early sales. We are building an MVP and reaching out to potential ICPs to see if they would be interested. We mention how our software can add value and help them gain traction.
Since our software is not ready users can not try themselves. However, we execute the process manually behind the scene. We have one person who paid us and others mentioned what could add value.
Our software is for marketing people. How do I convince them that we add value and it is worth paying for.
Looking for ideas, strategies and understand what works.
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If it's worth anything, use it to market your shit.
Unless customers need your product so much they are happy to loose some money — your business is standing on the sand.
Even without a product people can buy the idea if you found the right problem and a meaningful solution.
If people make money it's easy to make them spend some money. Hard part is to keep them spending.
The key is to describe the problem better than the prospect can describe it themselves. The prospect can instantly relate and assume you have the solution.
Other software is harder to sell, especially "aspirational" software that doesn't solve users' top one or two problems. Often those are "solutions looking for a problem."