I’m not saying he is correct by the way, just that it seems like he thinks that and it basically explains his behavior.
Musk’s value add is as the celebrity CEO; the Jobsian ideal taken to its natural conclusion. He’s supposed to be this forward-looking visionary and having him at the helm of your company is supposed to make it forward-looking by proxy.
This is all well and good until the celebrity CEO fries his brain with Special K and builds a bubble of yes-men around him. Then it becomes a massive liability.
In other words, the change in media coverage.
At the same time tho: remember https://www.tesla.com/blog/most-peculiar-test-drive
if the media reaction to that had been "tesla ceo pulls private driving detail in attempt to discredit journalist" it would have formed a much more obvious through-line with the Top Gear "tesla ceo pulls battery telemetry to sue comedy show" from years prior and "tesla employees can watch you have sex in your car" from years later.
See Also the ongoing excuse of "autopilot was not engaged when the crash happened" or Tesla's insurance charging more if you drive at night. https://electrek.co/2023/09/15/musk-wanted-to-use-tesla-came... Things add up to: Elon Musk does not believe in any sort of right to your privacy.
Like in general while his public persona has gotten less reasonable over the years there's a lot of things that could/should be reported as "patterns of behavior" that, in the early days got reported as if they happened in a vacuum which let it seem reasonable at the time.
So now that media is interested in Elon the question is what changed. Did Elon lapse on marketing? More likely is that he is giving off similar messaging but the media receiving it has decided to focus on other things.
No?
Then maybe you can't blame the media.