I assume video content is much more expensive

They may also have been victimized by the scandal where Facebook was lying about the engagement that short-form videos generated over other kinds of content, leading several content producers into bankruptcy or near bankruptcy through loss of ad revenue when they pivoted towards it.

https://slate.com/technology/2018/10/facebook-online-video-p...

https://www.ccn.com/facebook-lied-about-video-metrics/

Never trust a con artist.

From what I gather, they invested in Onion News Network for IFC, and when that got canceled relatively quickly, they didn't risk online-only distribution. Maybe 2011 was too early to pivot to video? https://en.wikipedia.org/wiki/Onion_News_Network

My favorite bit, still stuck in my head whenever I see politicians from both parties rush to the scene of a protest or whatever, is "New Live Poll Lets Pundits Pander To Viewers In Real Time": https://www.youtube.com/watch?v=uFpK_r-jEXg

>Maybe 2011 was too early to pivot to video?

The whole pivot to video era that crippled a whole bunch of online writing outlets was still four years out, so definitely too early.

“EVERYTHING is just a few hundred clicks away”

HP Offers 'That Cloud Thing Everyone Is Talking About' https://www.youtube.com/watch?v=9ntPxdWAWq8

pepperidge farm remembers when the onion produced hilarious articles.

lets collate the best of the best. i'll start:

https://www.theonion.com/protagonist-scrolls-intensely-throu...

https://www.theonion.com/jumbled-nest-of-cords-makes-move-to...

~1:40 of the Apple video has this amazing headline scroll through the bottom:

> Congress approves intellectual stimulus package giving every American a graduate degree

I think they raised a bunch of funding at one point and then ran out of it