The issue then becomes: who is providing these services, and why? Currently most of these services extract value by controlling the UI their users interface with to include advertisements or limit features to reserve them for upsells. If users are free to interact with whatever service they want with whatever client they want then there is no longer space to monetize by forcing a bad user experience. This will collapse the most-used Internet services for mail, search, and messaging.

So I guess what I'm saying is that it sounds great, where do I sign the petition?

Right? There's so much innovation in Open UX standards that being currently stifled due to monopolies.

The open standard is the url bar that can take you to any site if your choosing.

This article is about the click-through data from Google though, and an URL bar is not a search engine. To the point that all modern browsers just redirect you to a search engine when you write random stuff in the url bar.

Which google/chrome is trying to hide more and more and more? good riddance...