Why wouldn't they be exploring ways to incorporate a new technology into their product?

Because incorporating new technologies into a product is not a goal on its own.

Depends if you have a budget line for R&D.

If you're flush with cash, investigating potentially game changing technologies can be quite valuable.

True. But when a technical capability comes along that makes it possible to get a computer to interact with unstructured human input in ways that would have been impossible to even approach a few years ago, it’s worth having a think about how they could be used in your product.

Typically you would need a reason to justify spending resources on things.

Agreed, that's why I'm trying to convince my team to ban brain storming sessions.

Honestly tired of being told to use AI in Figjam, tried it once, it sucked. Also tired of turning off Figjam subscriptions that keep getting activated every time one person invites everyone to a figjam document or whatever is causing it to be switched on...

Core Figma is a beautiful product but their tactics to try and milk more revenue out of us are increasingly gross or utterly un-interesting like Figjam.

The tool that surpasses Figma wont take this approach.

If you think Figjam is expensive, you should see their new dev mode pricing — I’m sure they’re making a mint!

Very clever and sneaky how they positioned "Dev Mode", think I'm the only person on my team who realizes it's a new thing and not just what's always been there and that it also costs extra.

Every tool that I use that doesn't have AI embedded just feels clunky. Any repetitive or predictive task that I have to do should have the option of being automated.

30 years ago you would have just used a shell.

Can you explain which tools are now automated for you?

It a signaling device to tell the world that you're innovating and/or not falling behind.

Insert the buzzword in your pitch deck, marketing materials, or job posts and you'll see an ROI increase.

Gotta ride the wave, especially to survive or thrive during this tech rut.