Walmart in talks to buy TV maker Vizio for more than $2B

Re:Walmart in talks to buy TV maker Vizio for more than $2B by lebean on Wednesday February 14, 2024 @10:44AM (#39371178)

Walmart buying cheap crappy TV brand is antitrust in a world that has many cheap crappy TV brands? At least the Microsoft and IE thing made some sense, it's not like we're hurting for choice here.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by bearjaws on Wednesday February 14, 2024 @10:52AM (#39371300)

Clearly worked enough with Onn brand for them to keep consolidating.

Just at the surface level this hurts:

1. Other brands selling TVs in Walmart.

2. Advertisement space will be cheaper for Walmart when they advertise on their own TVs, toeing the line of anti-trust.

3. Companies that offer advertising and data aggregation across TV brands will now have fewer brands to sell on.

4. Fewer consumer TV brands in general.

5. Walmart can adopt a loss lead model, they don't need to actually make money on the TV, they can make it up in 2-3 other places. Similar to AWS and Amazon.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by doublepg23 on Wednesday February 14, 2024 @11:26AM (#39371759)

Just to be clear though, this will make the TVs cheaper for consumers?

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by PolygonSheep on Wednesday February 14, 2024 @01:59PM (#39373684)

Was Onn ever a "real" brand? I had always assumed it was just a private label brand.

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Re:Walmart in talks to buy TV maker Vizio for more than $2B by lebean on Wednesday February 14, 2024 @02:03PM (#39373735)

We've come a long way since fighting oil, metal, sugar and meat monopolies and cartels. Now we're worried about Walmart buying TV brands. Really puts the past century into perspective for me.

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