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Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by changoplatanero on Thursday February 08, 2024 @10:35PM (#39311078)
Doesn't nvidia have huge margins? so if someone just makes a clone of the nvidia gpu then it can erode their margins and drive down the cost of compute
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by hashxyz on Thursday February 08, 2024 @10:47PM (#39311156)
AMD will succeed at this as long as they keep it together.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by yen223 on Thursday February 08, 2024 @10:59PM (#39311224)
Everytime I'm tempted to think software is easy compared to hardware, I just remember that AMD is leaving about a trillion dollars worth of market cap on the table, because they haven't figured out a good alternative to CUDA.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by greenknight on Thursday February 08, 2024 @11:12PM (#39311300)
They are definetly putting a lot of effort into ROCm & HIP, but definetly accelerating.

ROCm 6 was out Dec 16 (2023), 5.5 was May (2023). 5 was Feb 10 (2022). 4 was Dec 19 (2020)

Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by patfla on Thursday February 08, 2024 @11:10PM (#39311287)
Fred Brooks wrote in The Mythical Man-Month that it's harder (more time-consuming) to produce the software that corresponds to a given hardware. In 1975.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by SkyMarshal on Thursday February 08, 2024 @11:22PM (#39311363)
Hardware was much simpler and less complex then than now. I wonder how or if that's changed by going from hundreds or thousands of transistors to billions.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by fnordpiglet on Thursday February 08, 2024 @11:19PM (#39311336)
They’ll need to either reverse engineer CUDA or incentivize reimplementation of everything out there to use ROCm/OpenCL and forgo all the work load optimization done for Nvidia GPUs. I think that’s a non trivial moat.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by moralestapia on Thursday February 08, 2024 @11:00PM (#39311233)
This has been my perception of AMD for the past 20 years. First against Intel, then ARM, now NVIDIA. "If only ..."
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by dsalzman on Thursday February 08, 2024 @10:41PM (#39311111)
Agreed. commoditizing the complement of OpenAIs models.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by Cacti on Thursday February 08, 2024 @10:59PM (#39311223)
The real bitch is you also need to replicate both the software and convince some large projects (eg, pytorch) to use and support your implementation, and it’s just all rough, very complicated, very fine-grained stuff. The hurdles here are very high.

And if you fuck that part up in any one of a dozen places, no one will use it, because the adoption cost is too high, or your implementation was 20% slower and so everything costs 20% more to use and no one uses it.

This is why you see things like TPUs never really damage NVIDIA, but why basically everyone is focused on open standards and open software. Basically the entire tech industry is using this approach as a way to slowly peel away the layers of this software until enough has been removed that NVIDIA can no longer use it as a moat.

Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by jszymborski on Thursday February 08, 2024 @11:32PM (#39311420)
While I doubt OpenAI will be a good fit for semiconductors, my understanding is PyTorch and TensorFlow have been really good at embracing new accelerators, largely due to XLA.

PyTorch, TF, and JAX work great on TPUs. Adoption is low bc they are not really available outside the Google cloud.

Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by Cacti on Friday February 09, 2024 @09:00AM (#39314894)
I mean, it took almost a decade to get there.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by jszymborski on Friday February 09, 2024 @09:07AM (#39314970)
Right, but that was for XLA no? I think (not an expert) that it compiles code from franeworks into a lower-level IR.

That's gotta be way easier, no?

Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by coredog64 on Friday February 09, 2024 @06:48PM (#39321929)
AWS uses tricks to accelerate PyTorch with Inferentia/Trainium. Haven’t used it, but I have tried the equivalent for Apple silicon and rage quit after wasting half a day.
Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by bbcc90 on Friday February 09, 2024 @03:48AM (#39312787)
If you are going to go vertical then do it properly.

OpenAI could just build their own framework for internal use that works well on their silicon (see Jax+tpu)

Their starting point? Triton plus some triton libs. Jax chipped away at TF like this, and no reason why Triton can’t do the same to PyTorch.

Re:Sam Altman Seeks Trillions of Dollars to Reshape Business... by 7e on Thursday February 08, 2024 @10:45PM (#39311139)
Competitors don't have access to the process node. You'll get competitors, but they won't be as fast or able to run the latest models. That means they'll compete with older versions of NVIDIA's chips.