Spotify signs new deal with Joe Rogan reportedly worth up to $250m
https://www.theguardian.com/technology/2024/feb/02/spotify-j...
Sounds like they got a deal.
Idiotic if you ask me. He’s just like any dimwitted everyman: every single pub in the UK has at least two Joe Rogans. I was sat with my back to one in a coffee shop the other day.
At the end of the day, the podcast is served by one of these hosts, regardless of how it was discovered. It can be observed that they’re centralized when media companies make exclusive deals as Spotify attempted with JRE.
I wouldn’t disagree that podcasters are in control of distribution; that’s not actually exclusive with the distribution being centralized. The point I was making about the exclusivity deals is just that these platforms have started to try -- and likely will continue to try -- to entice some of the more popular productions into such deals, which would necessarily increase centralization if they go through.
It’s a cynical perspective so maybe best kept to myself but I see all the right pieces for a UX bait-and-switch. I suspect the parent commenter (to whom you asked the initial question) sees the same thing. I think it’s seemingly intentionally misleading to call this decentralized; like “that’s what they want you to think” as a paranoid way of putting it. Regardless of any motives, it seems to serve certain interests that this is seen as decentralized, and I don’t think they’re the interests of podcast fans. Food for thought, I guess.
(Spotify is trying to break the openness of podcasting but they mostly haven’t managed to do so, yet.)
I mean, Android is still the largest platform in terms of users and it doesn't have a dominant podcast app. Spotify for a long time didn't offer podcasts and it still offers only very poor experience for podcasts.
It's really not. They bought his regular anti-intellectual dribble not because podcasts aren't decentralised, but the opposite: because the inexplicable draw of his particular brand of common-sense-insulting prole-feed might convince people that podcasts are something only big services can do, and to compete with other big services trying to do the same things. They want to give the impression that big content is "locked up" by services, when it's not.
In my estimation it hasn't really succeeded (in his asinine, consistency-free, bloviating world or anywhere else).
All they really did is associated their brand with his twaddle.
The vast majority of podcast listeners subscribe a channel on YouTube, Spotify or Apple.
The vast majority of podcasts are served from similar centralized media companies.
Which is why "JRE is moving from YouTube to Spotify for $200 mil" is a thing. If podcasts were decentralized you wouldn't "move" from one content company to another.