Even if it could, it's not even remotely a competitive price. 90s hardware cost what it cost because that's what was available. Today, there is plenty of competition for VR, and Apple is explicitly ignoring it.
Instead, it's a toy. It's not allowed to be anything more.
There is a whole world of software that this device will never touch, simply because it's not allowed.
It's exactly what I expected from an Apple product. That's why I was never enthusiastic about this hardware to begin with: I knew anything I would want to do with it would be arbitrarily impossible. That's Apple's business model. Just because I'm not the target audience doesn't mean I don't exist!
The target audience is anyone who is willing to pay $3500 for a walled garden. For fucks sake, I'm allowed to be critical of that business model.
It’s no different than the people who show up in new iPhone announcement threads complaining about iOS and the App Store. We’ve heard all this before literally all the time — Google sells Pixels go buy one of those and be happy. Some of us like what Apple does with their ecosystem.
They sell premium hardware with a walled garden of software that meets the full expectations of 80% of people in general and 90-95% of people who can afford these devices.
For their target audience, $3000-3500 is probably the perfect the price point for the “first” generation of a new (to them) tech platform. Insofar as it allows them to turn a profit, ship best in class mass-manufacturable hardware, and not price out their core demographic of new adopters.
I have been an Apple customer since the first iPod but nowadays their pricing makes absolutely no sense considering their products' positioning compared to the rest of the market.
But somehow you cannot say that and you will be gaslighted about Apple pricing that always have been this way (even though it is demonstrably and factually not true).
At least for the iPhone there was a good excuse: network operators were not very keen on letting a completely open device run on their network, and still today there are limitations on what you can do with a fully rooted Android device. It somewhat makes sense; the nefarious potential is pretty big.
But for a headset? No reason at all to have it locked down from the get go.
How many people did what you did though? Were those all Apple branded monitors + printers? There were much cheaper alternatives in the same time frame.
I paid full price for a 3DS on day one, doesn't mean it was the right price for it to be a success.
I do not own Apple stock, I don't work for them, and I'm not buying one (although I'll be watching with great interest)
However.... whether or not you think any of these products are worth it, the Apple Vision Pro is objectively pretty far ahead of the Quest 2/3 in terms of capability.
All indications is that Apple will only be able to manufacturer 2 million of them. Is there any doubt those will sell out.
As far as how many people did it. Back in 1992, Apple was the number one seller of computers when they started selling “low cost” Macs. Apple didn’t start struggling until Windows 95.
Apple was more valuable than Microsoft until the mid 90s if I recall correctly
While Apple sold a lot less Apple //e’s than low cost Commodores and Atari computers, they were much more profitable.
And a Quest 3 is a much closer competitor to the Vision Pro than a Blu F92 5G is to a iPhone 15 Pro Max...
(Deep cut)
Even the high end iPads are about 10x as expensive as a Fire Tablet.
The original iPhone was unsubsidized at $700 compared to “free” phones and was laughed at by Balmer for that very reason.
In fact, they are the sole reason Apple has been able to charge those ludicrous price lately. It seems they exist only to validate and rationalise any stupidly greedy decision Apple is making. At this point it really has become very close to a cult...
They upgraded or started using those generic machines for generic things.
You can't just buy this and use it as a replacement.
I look back at what some of my computer set ups cost over the years in non inflation adjusted terms
- An Apple //e with a duo disk drive, a green screen monitor, and a dot matrix printer in 1986 was $3000
- A Mac LC II with 10 MB RAM, an 80MB hard drive, a laser printer a little 12 inch monitor, and a //e card with a separate drive - $4000 with an education discount.
- A PowerMac 6100/60 with 24 MB RAM, 250MB hard drive and a 486 DOS Compatibility Card and a $500 13 inch monitor - $3300 in 1996.
I won’t buy one because just like the 1st gen iPhone, iPad and Apple Watch, it usually doesn’t last as long as the second generation and Apple usually makes rapid advances between the two.
But if Apple addresses all of your other (very valid) concerns, price wouldn’t hold me back from it if I could find a use for it.