Re:Apple Vision Pro available in the U.S. on February 2
by gen220 on Tuesday January 09, 2024 @12:12AM
(#38922592)
Like it love it or hate it, but this is what Apple does.
They sell premium hardware with a walled garden of software that meets the full expectations of 80% of people in general and 90-95% of people who can afford these devices.
For their target audience, $3000-3500 is probably the perfect the price point for the “first” generation of a new (to them) tech platform. Insofar as it allows them to turn a profit, ship best in class mass-manufacturable hardware, and not price out their core demographic of new adopters.
They sell premium hardware with a walled garden of software that meets the full expectations of 80% of people in general and 90-95% of people who can afford these devices.
For their target audience, $3000-3500 is probably the perfect the price point for the “first” generation of a new (to them) tech platform. Insofar as it allows them to turn a profit, ship best in class mass-manufacturable hardware, and not price out their core demographic of new adopters.