News for hackers. Stuff that matters.

A comment on How Meta Built the Infrastructure for Threads. Parent comment

Re:How Meta Built the Infrastructure for Threads by herbst on Monday January 08, 2024 @04:12AM (#38909722)
It's kinda awkward that they insist on that 100 mil in 5 days number when they compare to apps that didn't have the half world available to aggressively advertise to for free.
[ Parent | on HN ]
Re:How Meta Built the Infrastructure for Threads by threeseed on Monday January 08, 2024 @04:47AM (#38909937)
They reached 100M users without any advertising. Purely word of mouth.
[ Parent | on HN ]
Re:How Meta Built the Infrastructure for Threads by herbst on Monday January 08, 2024 @04:52AM (#38909973)
Pretty sure there was (and still is) a very obvious button in Instagram, they didn't spend money on advertising is what I understood.

At 1.2 billion monthly users that's a pretty average CTR for that kind of thing. A little extra because threads still isn't available worldwide so some traffic was just lost.

[ Parent | on HN ]
Re:How Meta Built the Infrastructure for Threads by zimpenfish on Monday January 08, 2024 @04:54AM (#38909986)
> they didn't spend money on advertising is what I understood

They didn't have to, though - the news outlets were running stories on Threads and its impending arrival nearly every day. To claim, as GP does, it was entirely "organic" is nonsense.

[ Parent | on HN ]
Re:How Meta Built the Infrastructure for Threads by etchalon on Monday January 08, 2024 @01:32PM (#38916058)
Press mentions are generally considered "organic".
[ Parent | on HN ]
Re:How Meta Built the Infrastructure for Threads by threeseed on Monday January 08, 2024 @04:56AM (#38910005)
Instagram promotion was added in September [1].

Threads reached 100M users in July [2].

[1] https://www.insiderintelligence.com/content/threads-banks-on...

[2] https://www.forbes.com/sites/siladityaray/2023/07/10/with-10...

[ Parent | on HN ]