Apple makes a lot of deals. A lot. I'd expect them to be about even.
Google just has more types of companies in the ecosystem to make deals with. Apple’s iOS OEM deals can’t be found anticompetitive because they don’t have those deals to begin with.
Supposedly, the 15%-after-first-year rule for subscriptions that they instituted was because they were trying to entice Netflix to continue to take in-app payment for subscriptions. Rather than a sweetheart deal, they rolled it out as a platform change.
There are areas which I think are more questionable, such as their Apple TV partnerships with Amazon and a few others.
I think Apple just did that because it was becoming clear that what they were saying wasn’t true/they were getting political pressure about charging 30% no matter what.
I don’t remember the exact timing on the change so my guess as to the cause may be wrong.
Apple makes the devices, so they aren’t making others squash competition. They’re exactly what they say.
Beyond that there’s no evidence one way or another that there are any sweetheart deals. None of the public documents from the trials showed that.
Anything beyond that is speculation.
Smartphone makers need app store revenue to make the handsets competitively priced. It would really hurt Android market share if all non-Google Android phones were say 10-20% more expensive to compensate for that. Or alternatively if you had a fragmented ecosystem with a separate app store per OEM.
I'm not saying that it's a good thing, but it doesn't seem unreasonable to share app store revenue with the OEM making the device.
Can't speak to the deals with particular app developers like Riot or Spotify
This article lists a bunch of the special deals Google made with various companies in order to prevent competition https://www.theverge.com/23959932/epic-v-google-trial-antitr...
> One Google Play exec boasted she got Riot to halt development on its own app store by promising the company $10M in marketing.
> Another Google exec suggested that sharing revenue with Samsung would be “better at disincentivizing other app stores from being preloaded.”
> Google wanted to offer a 16 percent Google Play revenue share to key Chinese OEMs to “secure Play exclusivity” — and wound up giving them 20 percent.
> A secret Google deal let Spotify completely bypass Android’s app store fees
Apple made significantly less of these deals - they have their rules that you can either follow or not participate. I do think that some of those rules limit competition and make worse products for consumers.