I preferred fasd or specifically the oh-my-zsh fasd plugin for what I felt was more natural disambiguation completion (tab after vs remembering zi up front or space tab) and additional shortcuts.

I use zoxide now slightly reluctantly since fasd isn't maintained.

That repo has an ad in its readme. Never seen that before.

Huh, I didn’t even notice. Yeah, that’s a new one on me.

And it's right at the top. This is a sure way to get me to ignore your software :(

what do you prefer about it?

It’s a few things that aren’t big but add up: it’s compiled, and given how often it’s execute, that can make a difference (and especially on a heavily loaded system); it still gets updates; it plays better with Fish shell from my recollection; it supports fzf.

Z is perfectly fine. If zoxide didn’t exist, I’d use z instead. As it stands today, I think zoxide is niftier.