I think it's an affectation more than anything else. For an educated person typing on devices with, at a minimum, autocorrect for capitalization, I think it has to be a conscious choice. The worst part of me says it is ego/arrogance played off as a casualness or being beyond triviality.

Agreed.

"Look, world, I care so little about being dumped, I don't even need to make an effort. Plus, I've got brains and more money than I can count."

Next level: Bond villain.

Maybe if all his posts before today weren't all lowercase.

That makes it even worse. So well-known and so much responsibility, yet so little care. If he can't even be professional when tweeting, why should we trust him with more? Probably good he's gone.

or maybe they know that using capital letters and such is just a convention that doesnt hinder understanding of text.

if you could read my comment then i've proven my point.

> typing on devices with, at a minimum, autocorrect for capitalization,

posting from a windows laptop and Firefox, i get no autocorrect for grammar like capitalization. only firefox was detected as a work that needed to be capitalized.

They arguably have more to prove than most people, since they're under much more constant scrutiny

And going with this, they use their time wisely, not to add punctuation to boilerplate tweets.

Why waste time use lot word when few word do trick?

Funny bit, no real-world nuance.

I'm not too sure what you mean here

Ironically then, more words would help?

Doubt.

why even tweet

Trying to improve your efficiency by not capitalizing the words is like trying to get rich by not buying lattes.

i think it's asking the wrong question. more interesting would be to understand how their style changed prior to becoming ceo.

"what are ya gonna do, fire me? lol" - sama