I would imagine they did lobby against this, likely fighting tooth and nail legally. However I do not think the EU is as easily swayed, especially as EU regulators are generally skeptical of the business practices of large US multinationals. IMO, and possibly objectively, the EU is generally more pro-competition and pro-privacy, it is also much harder to buy out politicians due to the parties being really fragmented and it would appear more difficult to unilaterally impose the will of these corps on their citizens.