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Re:EU data regulator bans personalised advertising on Facebo... by crtasm on Thursday November 02, 2023 @09:53AM (#38113534)
What's your view on their effect on elections in other countries?

https://en.wikipedia.org/wiki/Cambridge_Analytica#Elections

Re:EU data regulator bans personalised advertising on Facebo... by shadowgovt on Thursday November 02, 2023 @10:10AM (#38113752)
I don't have nearly enough visibility on the political process of other countries to comment. I can only extrapolate by observing that Cambridge Analytica's core business value (harvesting personal data, using it to build a political profile, and microtargeting ads based on that profile) was functionally no better than just "spending more on advertising" in the American 2016 race. So I put burden of proof on those who claim otherwise to show that CA had meaningful influence in any other race.

It would be more surprising to me if they were uniquely unable to build a working psychological profile of an American voter versus any other voter then the simpler scenario that their entire concept was technological snake oil.

Re:EU data regulator bans personalised advertising on Facebo... by hef19898 on Thursday November 02, 2023 @10:13AM (#38113794)
There are other countries? /s
Re:EU data regulator bans personalised advertising on Facebo... by cm2012 on Thursday November 02, 2023 @10:55AM (#38114326)
As a professional advertiser who has worked in political ads, I can tell you it had no effect on any of the results of these campaigns. A bunch of bad people hired them after the Trump campaign because they bought the fluff too.
Re:EU data regulator bans personalised advertising on Facebo... by crtasm on Sunday November 05, 2023 @02:54PM (#38154958)
Noting that CA and their parent company SCL were working on elections for years before the Trump campaign.