News for hackers. Stuff that matters.
Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by berbec on Wednesday November 01, 2023 @09:36PM (#38107863)
Source Press Release: https://www.pepsico.com/our-stories/press-release/doritos-si...

Actual Website: https://www.doritos.co.uk/SILENT

Download requires signup and submitting your email.

Direct download link: https://storage.googleapis.com/studio-client-storage/PepsiCr...

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by jkaplowitz on Wednesday November 01, 2023 @09:52PM (#38107997)
> http://storage.googleapis.com/studio-client-storage/...

Heh, yet another organization making an extremely generic cloud storage bucket name (studio-client-storage) without realizing it's a single global namespace. (I say cloud storage generically because, even though this example is Google Cloud Storage, this also happens on Amazon S3.)

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by nulcow on Wednesday November 01, 2023 @09:32PM (#38107835)
This sounds like another one of those dumb viral marketing things again. Everything I hear about like this just reeks of corporate trash.
Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by jkaplowitz on Wednesday November 01, 2023 @09:42PM (#38107911)
It absolutely is corporate marketing. In fact, in the 2023 Clio Awards for the advertising industry, this campaign won a Bronze award. Here's a link to the award page where you can, if you want, watch the full corresponding 2-minute video clip:

https://clios.com/awards/winner/direct/pepsico/doritos-crunc...

I have no connection to Doritos, Pepsico, this advertising agency, or the Clio Awards. I just looked it up in response to your comment. But I remember enjoying the Clio Awards TV broadcast back when they were televised years ago. They aren't any more, as far as I know, though some form of live stream might still exist.

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by NBJack on Wednesday November 01, 2023 @09:44PM (#38107933)
At least it is entertaining.

Now all we need is a keyboard rated to survive 10L of Mountain Dew/Red Bull/Gamer Fuel and a nano-material key cap set that resists orange/red artificial cheese encrustment from Cheetos.

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by frfl on Wednesday November 01, 2023 @09:23PM (#38107770)
Modern problems require modern solutions
Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by berbec on Wednesday November 01, 2023 @09:42PM (#38107921)
I don't know how this is possible, but running the application running take up to 20% of my 5900x and pulls 110W. My 3090 hits 60% utilization and draws 220W. That's the same if I turn on "crunch cancellation" or off.

Reddit: "City Skylines 2 is badly optimized"

Doritos: "Hold my beer"

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by jkaplowitz on Wednesday November 01, 2023 @09:47PM (#38107958)
Wat.

Does it also work, or not even? I'm curious, but not curious enough to install and try it, especially since I have no idea how privacy-invasive it is and suspect the worst in that regard.

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by naruhodo on Wednesday November 01, 2023 @11:46PM (#38108764)
There's only so much you can do to optimise bitcoin-mining malware.
Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by kazinator on Wednesday November 01, 2023 @10:34PM (#38108297)
[delayed]
Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by bellboy_tech on Wednesday November 01, 2023 @11:35PM (#38108693)
Finally a smart use for my $1000 nVidia card.

Someone's genius is showing. Better zip up.

Re:Plano-Based Frito-Lay Launches 'Crunch-Cancelling' AI Tec... by brailsafe on Thursday November 02, 2023 @12:19AM (#38108945)
Now if they just do this for real life, I might be able to tolerate working in an office again