It absolutely is corporate marketing. In fact, in the 2023 Clio Awards for the advertising industry, this campaign won a Bronze award. Here's a link to the award page where you can, if you want, watch the full corresponding 2-minute video clip:

https://clios.com/awards/winner/direct/pepsico/doritos-crunc...

I have no connection to Doritos, Pepsico, this advertising agency, or the Clio Awards. I just looked it up in response to your comment. But I remember enjoying the Clio Awards TV broadcast back when they were televised years ago. They aren't any more, as far as I know, though some form of live stream might still exist.

At least it is entertaining.

Now all we need is a keyboard rated to survive 10L of Mountain Dew/Red Bull/Gamer Fuel and a nano-material key cap set that resists orange/red artificial cheese encrustment from Cheetos.