I just felt that Qualcomm would have an edge over Apple given Qualcomm's experience developing ARM chips for decades at this point. It was more that I assumed that Qualcomm had some kind of killer chip in reserve in case a competitor sprung up out of nowhere OR would be able to come up with one quick enough. I didn't think it was probable that Apple would still be king for 3+ years now and be so dominant.

Apple started with their arm series in 2010. They are hardly a newcomer.