All this performative righteousness is only going to end up hurting your cause in the long term. If a major site offers an ad-free option, and people refuse to take it, what does it tell the executives? What does it tell other publishers who are considering their monetization options? How do you think a business should respond to users that neither refuse to watch ads nor pay, can't be bargained with (see above), but nonetheless think they should be entitled to service? Companies aren't owed a viable business model, but consumers aren't owed a free service either.