I think the mere fact this is an engine license change happening so close to the Unity fiasco that yes, it is impossible to talk about this without automatically invoking thoughts of what Unity did. Some news and blogs will take advantage of this association and use it for clicks.

Are you suggesting it's impossible to avoid being misleading, or do you have a solution in mind? Since you didn't really answer my question.

If it's the former then I think that absolves the author.

I just read through this chain of comments and I do think there is a lot of talking past each other.

I do not think the author was purposefully being misleading. I do not think they need absolution for anything. I think it may be interperted as misleading by some (as it did for the original commentor) based on the reader's recent experiences with Unity and the latest drama; which is not a property of the article, the headline, or the author - but the reader.

>Headlines don't have a lot of space!

"Unreal Engine starts charging for non-game development".

It's not about space, and we know it's all too easy to bury the lede and leave the internet to lash out as it is oft to do. But I don't blame the author. I know in larger sites editorial will make the title without context of the writing independent of the contents in order to maximize traffic.

>"Unreal Engine starts charging for non-game development".

Exactly. Surprised that argument was coming from an 2010 account.