Had the realization recently at a family reunion that, aside from Succession, I haven't watched a full season/series of a TV/streaming show in the last few years. I actually don't know what the shows of the moment are. I almost exclusively watch YouTube in the evenings, if I'm watching anything at all.

I've been sub'd to YouTube Premium since it was called YouTube Red. Anytime I have to watch it withs ads I'm horrified. I wish I could give yearly subs out as gifts.

It's on you for not seeking out better content.

There are plenty of ways to search the youtube index for the good stuff while avoiding most of the BS you mention.

I'm in this bucket. I think for YouTube my no-brainer price would be around 4.99 or so. Even if it just gave me like 20* hours ad free or something.

I do pay for Twitch Turbo (£11.99) however, I've almost always got a stream open. At least YouTube ads don't run over the top of content, haha.

* Number completely out of thin air, not thought about it at all. Insert fair number here.

Uhg. I hope paying for hours of """premium""" streaming service isn't where the industry goes.

Fair comment though, I do get what you mean but I'd be ok with it if it meant things were more affordable. Each to their own and that.

Maybe do a cloud-style pricing? x/hour, capped at £12.99/mo. Same thing if you're already paying for premium but allows for affordability.

It is that way by design

Youngest generation will be the perfect customers in the nearest future, it seems. That kind about which corporations dream about now; they won't complain about privacy or ads because they're being programmed right now to consume whatever they see. And that scares me tbh.

If Musk had simply cranked up the ads to increase revenue, it would have worked / probably wouldn't have hurt the platform like all his other changes. The problem at Twitter (from a short term profit perspective) is that his changes - or rather, what he wanted to do - were not all so simple.

From a business perspective, it's completely logical.