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A comment on WiFi without internet on a Southwest flight. Parent comment

Re:WiFi without internet on a Southwest flight by sokoloff on Thursday September 28, 2023 @04:53PM (#37695678)
> we probably just buy things more when they're labeled as "$99.99" instead of "$109.99."

That's basic price elasticity of demand and entirely unsurprising. When something costs 10% more, people buy less of it in general.

We also buy more things priced at $99.99 than at $100.00, which is more of the psychological trick than it is rational price elasticity.

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Re:WiFi without internet on a Southwest flight by ericjmorey on Thursday September 28, 2023 @05:07PM (#37695859)
The 2 largest retailers on earth have discovered that the x.99 prices make you less money than pricing at x.99 plus some arbitrary number between .99 and .01.
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